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Entering the blogosphere

So whilst I’ve written umpteen blogs in the names of clients over the years, it suddenly struck me that I didn’t publish one myself. In an age where most technically-able people blog about everything from their work to what they ate for dinner, I decided that as a professional copywriter I should probably get publishing.

In fact, I got thinking more generally about why people blog, and, in particular, why companies blog. We all know that the internet is an incredibly powerful marketing tool and so many companies from small start ups to multi-national corporations are using blogs to create a very powerful online presence. If, like me, it’s a part of your marketing strategy that you’ve neglected to date, here are 3 compelling reasons why you might want to consider entering the blogosphere:

Reason 1: Knowledge is power. Whatever the product or service you specialise in, writing a blog can be a very useful and easy way to share your expertise with your clients. At first, it may seem counterintuitive to publish your intellectual capital for the whole world to see, but some carefully selected snippets of information can really help position you as a thought leader. For example, why did your research lead you to bring to market that product at that time? Do you have a real-life example of someone who bought your product or service and benefitted greatly? How has your industry changed over the past year and what have you done to keep pace? Writing honest and well-articulated blogs on specific topics will help your clients trust your brand and ultimately come to you when they need to. Continue reading

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